As we know, Nike is a famous brand in the world. Especially the Nike Air Jordan Shoes, since it introduced, it has attract a lot of people. However, do you know the history of Nike Air Jordan shoes?
Early in 1984, Nike was a struggling shoe company. The running shoe phenomenon that has fueled their sales in previous years was slowly dying and they needed a way to revitalize and reinvent them in order to appeal to another segment of the market. At the same time, rookie player Michael Jordan was already endorsing several products, but Nike hoped that his appeal would generate sales. While Jordan, himself, did not initially see the significance of Nike's offer, his agent, David Falk, saw a golden opportunity in Nike's offer to create a new line of shoes called "Air Jordan" and urged him to give Nike a chance.
Nike saw something special in Michael Jordan, though. They saw a chance, an opportunity. He was a champion with personality, charisma, and heart, and they were willing to put the company on the line. They knew from the beginning that he would be a star and wanted to help him get there. Finally, after much persuasion from his manager and parents, the reluctant rookie agreed to fly to the Nike headquarters in Portland, Oregon to view a special video presentation and proposal though he later stated in retrospect that he went with no intention of signing with Nike.
Air Jordan Shoes were a part of the Nike, Inc. family until late in 1997 Nike unveiled a new marketing plan and Jordan became its own sub-brand of Nike. To mark this change, the new Jordan Brand released the Air Jordan XIII, Air Jordan Team, and Air Jordan Trainers. From this point on, Jordan Brand products no longer featured the Nike name or Nike Swoosh, and their only connection to Nike, Inc is a fine print address for Nike headquarters to be used for insurance purposes.
Air Jordan shoes have consistently been among the best selling Nike basketball shoes since their creation in 1985. The Jordan brand is a household name and people of all ages and social strata line up eagerly for the release of the latest model. Some of this success can be attributed to the fact that the shoes, from the Jordan III to the most recent model, have always started with their namesake, Michael Jordan.
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Internet reference:http://www.sneakerhead.com/jordan-brand-history.html
Editor: Kitty
